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The CLYMBOL consortium consists of 14 partners from 9 countries who have proven expertise in cognitive consumer psychology, economics, marketing, nutrition and public health. A retailer is also part of the group, ensuring that research can be carried out in real-life settings.

Aarhus University (Denmark) – Scientific Advisor

2aarhusMAPP, the Centre for research on customer relations in the food sector carries out research on the development, marketing and distribution of foods, is part of the Aarhus University. Since 1991, MAPP has conducted research on marketing-related problems in the food sector. Major areas of research have been consumer behaviour with regard to the purchase of food, decision-making of retailers, cooperation among suppliers and between suppliers and retailers in food value chain and the management of market-oriented product development in food companies.

MAPP has published widely and is regarded as a world-class centre of excellence on consumer science in the food area, and has a long track record of participating in EU FP programmes as well as numerous collaborative projects with industry.

Agrifood Research and Technology Centre of Aragon (Spain)

13citaCentro de Investigación y Tecnología Agroalimentaria de Aragón (CITA) is a Research Public Organisation belonging to the Government of Aragón and recognised as one of the most prestigious agricultural research centres in Spain. Its primary function is to conduct research and spread knowledge to improve both productive efficiency and market efficiency along the agro-food supply chain. CITA is divided into 9 separate departments covering purely scientific issues relating to (inter alia) soil science and water resources, animal and vegetable production, and economic and marketing issues from farm business to food consumer behaviour.

Corvinus University Budapest (Hungary)

9corvinusThe Institute of Marketing and Media, as part of the Corvinus University of Budapest, has been teaching marketing since 1970 at the Karl Marx University of Economics. Since the transition period in Hungary (1990s) the institute is teaching courses in marketing research, consumer behaviour, marketing strategy and sales in bachelor, master and doctoral program in marketing. The institute has been conducted research in several marketing topics, such as consumer behaviour, health care marketing and marketing research. The institute also participates in more collaboration programs of the FP7 framework.

European Food Information Council (Belgium) – Project Coordinator

EUFIC is a non-profit organisation which provides science-based information on food safety and quality and health and nutrition to the media, health and nutrition professionals, educators and opinion leaders, in a way that promotes consumer understanding.

In response to the public's increasing need for credible, science-based information on the nutritional quality and safety of foods, EUFIC's mission is to enhance the public's understanding of such issues and to raise consumers' awareness of the active role they play in safe food handling and choosing a well-balanced and healthy diet.

EUFIC regularly conducts research to gauge consumer attitudes towards specific nutrition and food safety issues, and has been very active in the area of nutrition labelling. EUFIC was coordinator of the pan-European project FLABEL (Food Labelling to Advance Better Education for Life, 2008-2012, www.flabel.org) that examined how nutrition information on food labels affects food choices and dietary intake.


Ghent University (Belgium)

7ugentGhent University is one of the most important academic institutions for higher education and scientific research in Belgium. UGent is a member of the network of European Universities and is active in numerous EC funded projects in scientific research and academic education.

The UGent research unit involved in CLYMBOL is the Agro-food Marketing and Consumer Behaviour group from the Department of Agricultural Economics, Faculty of Bioscience Engineering. The research unit integrates expertise in the scientific disciplines of economics, sociology, agro-food marketing, consumer behaviour, market and marketing research, communication, health promotion, health education and nutrition epidemiology. This expertise has been valorised in recent high-quality studies on consumer behaviour towards functional foods, nutrition and health claims, nutrition labelling, and on the role of health-related information on food choice and dietary behaviour.

Globus SB-Warenhaus Holding GmbH &Co. KG (Germany)

14globusFounded in 1970, Globus is an international retailer that currently operates 41 food stores in Germany, 14 in the Czech Republic, and 5 in Russia. Origin and history of the retailer date back as early as 1828, when the patriarch of the family-owned business opened his first food store in Saarland, Germany.

The following statement sums up the mission of Globus: ‘Healthy dieting is the key. Today, we are all being offered a variety of options in order to design a diversified and creative daily menu. The question of what we eat – how, when and with whom – is of relevance to all members of a family. The challenges, however, lie in an unconstrained attitude towards consumption as well as a healthy handling of food and drink products in relation to one’s own body.’

Globus will provide the setting to Saarland University to conduct empirical in-store studies in order to analyse consumers' reactions towards products containing health claims and symbols.

Saarland University (Germany)

6saarlandThe Institute for Consumer & Behavioural Research has the tradition to do empirical research on consumer behaviour from different perspectives analysing conscious and unconscious processes. The main research goals of the group are to examine customers’ behaviour at the Point-of-Sale (PoS), various arousal states, and different decision making processes. Previous studies conducted at the institute found that in general, buying decisions are determined by both internal factors – e.g. involvement or familiarity with products/brands or self-control – and external factors – e.g. product presentation or store layout.

Schuttelaar & Partners NV (Netherlands)

10schuttersSchuttelaar & Partners (S&P), with offices in The Hague, Brussels and Wageningen, is an independent consultancy for advice and communications regarding health and sustainability issues for over 200 clients: national and multinational companies, public and private institutions, research and non-governmental organisations. S&P is mainly active in the agro-food value chain, working from a philosophy that we should contribute to and build public support for solutions to complex global challenges relating to food, sustainability, health and technology. One of S&P’s main areas of work is to support the Choices Programme, which they helped conceive.

Swedish National Food Agency (Sweden) - participated from September 2012 to February 2014

11swedishfoodagencyThe Swedish National Food Agency has the task of protecting the interests of the consumer by working for safe food of good quality, fair practices in the food trade, and healthy eating habits. The SNFA is the central supervisory authority for matters relating to food, including drinking-water. It is directly responsible to the government (the Ministry for Rural Affairs). Among many, a core focus within the SNFA has been on the wordings and the consumer understanding of health claims.

University of Copenhagen (Denmark)

8copenhagueThe Institute of Food and Resource Economics, University of Copenhagen (UCPH-FØI) has a research group of 25 (staff and PhD-students) studying consumer behaviour spanning both economist and sociologist using quantitative, qualitative and experimental methods. The group has a long tradition for demand estimation, effect evaluation and willingness to pay studies using micro level cross-section and panel data. Recently they have focused more of the research in this area on health effects of the food diet, prices, media information, labelling and quantitative estimation of sociological explanations of behaviour. UCPH is involved in several on-going FP6 and FP7 projects as a research partner.

University of Oxford (UK)

5oxfordUThe Oxford team is located in the British Heart Foundation Health Promotion Research Group based in the Department of Public Health. The Group works on a co-ordinated programme of research around the primary prevention of cardiovascular disease in the areas of diet and physical activity.

In the last few years they have performed studies in the field of nutrient profiling that led to the development of a nutrient profiling model for the UK Food Standards Agency (now used in the regulation of the television advertising of food to children in the UK), measuring the impact of environmental influences on food purchasing decisions by children, and modelling the impact of achieving counterfactual dietary scenarios on cardiovascular and cancer mortalities.

The Group has been the academic partner for a series of projects co-ordinated by the European Heart Network and funded under the European Commission Public Health Programme.

University of Surrey (UK)

3surreyFood, Consumer Behaviour and Health Centre (FCBH) is a multidisciplinary Research Centre which offers a solution to integrating the social and biological sciences needed to address these crucial issues. The Centre’s research is wide ranging in terms of topics being addressed (e.g. food choice, policy development, food labelling), and methodologies used (e.g. qualitative, quantitative, stakeholder consultation). The Centre’s research tries to understand how to change food-related behaviour, how to communicate effectively about food-related risks and benefits, and how to engage the public in food-related scientific debate and policy decision making.

Over the past few years the Centre has had projects funded by the European Union, the UK’s Food Standards Agency, Economics and Social Research Council (ESRC) and Research Councils UK.

University of Ljubljana (Slovenia)

12universitaThe  University of Ljubljana (UL) possesses a rich tradition. It was founded in 1919 on the basis of centuries of educational tradition, remaining the only Slovenian university for half a century. It ranks as a very large university, with more than 51.000 graduate and postgraduate students, 3 arts academies and 23 faculties, including Biotechnical Faculty, which collaborates in CLYMBOL project. Together with the Nutrition institute, UL is running a national ‘Nutrition and health claims on foods’ project which includes research on the use of health claims on the market, consumers’ understanding of health claims and how the use of claims effects buying decisions in relation to nutrient profiles. They were also involved in the EU FP7 FOCUS BALKANS project (2008-2011).

Wageningen University (The Netherlands)

4wageningenWageningen UR is a collaboration between Wageningen University, Van Hall Larenstein School of Higher Professional Education and the specialised research institutes (DLO) from the Dutch Ministry of Agriculture. Wageningen UR works on knowledge that helps us to create safe and healthy food, which is also produced sustainably. Research in the Marketing and Consumer Behaviour Group aims to contribute to scientific knowledge of consumer and citizen behaviour relevant to the policy community and marketing management in the (food) industry.

Wageningen University is renowned for its integration of life sciences and social sciences.
The Marketing and Consumer Behaviour Group of Wageningen University was and is involved in a number of EU projects.