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"Consumers and Health Claims"

Final Conference on June 15 2016 in Brussels

Health claims and symbols are messages on food packages intended to aid consumers to identify foods that are healthier options. The question is, do they work and if so, how? This is what the EU FP7-funded project CLYMBOL has been investigating and on 15 June 2016 at the Stanhope Hotel in Brussels, the project will present its results. Do consumers understand health claims and symbols? And does it affect their purchase decisions and consumption behaviour?

In December 2006 EU decision makers adopted a Regulation on the use of nutrition and health claims for foods which lays down harmonised EU-wide rules for the use of health or nutritional claims on foodstuffs. One of the key objectives of this Regulation is to ensure that any claim made on a food label in the EU is clear and substantiated by scientific evidence. But the question is still, do they change consumer behaviour? This is the context behind the CLYMBOL project ("Role of health-claims and symbols in consumer behaviour"). In the final conference, CLYMBOL's researchers will present the outcomes of their studies.

NO REGISTRATION FEE!

But we will charge a no-show fee for those who have registered but do not attend.

 

REGISTER NOW! 

Places are limited so register as soon as possible to guarantee a space. We look forward to a great event.

 

WHAT DELEGATES WILL ALSO DO

They will discuss the toolbox developed within the project for European stakeholders to monitor the impact of health claims and symbols, through validated methods. They will also take part in a stakeholder workshop to discuss the project findings and its implications for public policy but also for the food industry – with a live voting to collect real-time feedback.

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WHO SHOULD ATTEND 

 EU policy makers, national contact points for the health claims regulation, representatives of the food industry and retail but also consumer organisations and NGOs, in order to ensure a balanced view across the entire value chain. Officials from the European Commission will also attend. Registrations are open here.

 

We are looking forward to seeing you in Brussels!

 

The CLYMBOL Team

Dr Sophie Hieke        Prof Klaus G Grunert 
Principal Coordinator   Scientific Advisor